This module unit is intended to equip the trainee with knowledge, skills and attitudes that will enable him/her to apply the marketing communication skills to present and potential customers 

By the end of this module , the trainee should be able to: 

1. appreciate the importance of communication concepts in marketing 
2. understand marketing communication process 
3. appreciate the tools of marketing communications 
4. develop an appropriate advertising budget 

Course purpose:

This module unit is intended to equip the trainee with knowledge, skills and attitudes that will enable him/her carry out marketing activities in an organization effectively.

Course objectives:

At the end of this module unit , the trainee should be able to:

a)       recognise the importance of marketing management in the achievement of organizational objectives

b)      apply principles of marketing in making marketing decisions

c)       formulate marketing strategies in making marketing decisions